A department where creativity and strategy are taken to astonishing heights, the marketing team at Jota Barbosa Interiors conceives and develops all brand communication, from a clear and transparent perspective. The magic of solid communication lies in well-structured concepts and a marketing plan with ideas designed for the future. The digital and physical content is designed to accentuate the quality of our services, so that in a simple and elegant manner, you can get a glimpse behind the scenes of our work.

We bring you the perspective of the marketing team that delivers all possible content so that you can get to know the Jota Barbosa Interiors brand and the strategy behind the scenes more and more.

Marketing Team at Jota Barbosa

The marketing team at Jota Barbosa Interiors consists of Benedita Barreiros, Marketing Manager, who is responsible for tasks such as planning, organizing, and managing the team and the marketing plan, monitoring established KPIs and budget, as well as partnerships and brand event management. On the other hand, we have Débora Almeida, Content Manager, Social Media, Website, and Press Media at Jota Barbosa Interiors.

Approach to the Public

The approach of our communication lies in the transparency in which we want to demonstrate everything we do and how we achieve the results we want, always in an explicit, dynamic and informative way.

In an elegant and inspirational tone, we do to reach our audience, inspirations, presentation of all stages of our projects, tips and suggestions on how they can transform their interiors, in a close and careful approach.

Marketing Actions

In a cohesive and solid marketing strategy, it is crucial to structure a marketing plan that fulfills short-term goals and enhances the long-term objectives of the company. With this briefing and expectation in mind, the team has been carrying out various marketing actions aimed at promoting the brand, its services, and the unique elements that set it apart from the competition.

Podcast

We enjoy giving voice to our ideas, and with that purpose, The Interiors Mind Podcast emerges. Our team brings life to the concepts, inspirations, and experiences of the world of interior design so that you can be the first to know about all the latest updates.

Magazine

Because we know the importance of words and imagery and how they can inspire, move, bring us closer, and have an impact on us, we have created this magazine as a reflection of our thinking, but primarily of our mission.

The visual memories are born from the senses, and for us, it makes complete sense to document these moments in the timeline of our brand. These memories are built through the connection with our customers, by being close, especially in the moments of greatest pressure.

Interior Portfolio

In a physical and tangible documentary, we translate all of our projects into a portfolio that brings together the images and the respective concept of each space. The realizations of these tools are essential to demonstrate our ability to execute truly distinctive and special interior projects.

Blog

The intention of this project is to assert a way of thinking and being of our brand, embracing our unique and premium positioning.

A project born out of the desire to introduce ourselves to our audience, it is on The Interiors Mind Blog where we delve into the most irreverent and impactful topics of interior design, trends, styles, and projects that deserve proper recognition. Delivering valuable, informative, and relevant content helps us solidify our trusted image and 40-year loyalty.

Press Media

Para o ano de 2023, a estratégia de marketing passou pelo investimento em Press Media, onde incluiu a parceria com revistas de decoração com as quais consideramos que compartilham o mesmo tipo de posicionamento que a nossa marca. Lux Deco e Caras Decoração tornaram-se as nossas melhores aliadas no alcance de um reconhecimento junto do nosso público-alvo. 

Promotional Events

With a focus on valuing interpersonal relationships and creating meaningful connections, events bring together everything we love to highlight about our brand: closeness, care, and empathy that we maintain throughout our service. The unity among partners, employees, and target audience leads us to create truly enriching connections that take us further.

Perspectives for the Future

The eagerness to constantly improve drives us to always seek solutions that surpass expectations. It is in this challenging space that Jota Barbosa Interiors’ marketing strategy will evolve in the coming years. The growth of our consolidation goals and market impact gives us the confidence and assurance that we are on the right path.