The synergy between real estate agencies and decoration companies throughout modern times has proven to be an incredible competitive advantage, mainly due to the similarities they find in their paths. Real estate agencies can offer a more complete service to their clients, helping them find a property that meets their needs. The interconnection with interior design allows them to deliver a complete project, from beginning to end, in a unique experience of transforming a house into a home.

In a path that has been walked hand in hand, Jota Barbosa Interiors and The Golden Phoenix have joined forces in a partnership that offers the best of both worlds. The Golden Phoenix Luxury Real Estate & Investments is dedicated to the mediation and transaction of premium sector properties, with a portfolio of national and international clients and strategic partners on a global scale.

In a comprehensive interview with Cristina Carpinteiro, CEO of The Golden Phoenix, delve into the world of real estate and interiors and discover everything about this partnership.

The Interiors Mind Podcast

Interview with Cristina Carpinteiro

1. How would you introduce The Golden Phoenix to the public and how did the partnership with Jota Barbosa Interiors come about? As a luxury architecture and interior design brand with over 40 years in the market, would you agree that our company’s vast experience brings additional security and distinctive know-how to this partnership?

Cristina Carpinteiro: The Golden Phoenix Luxury Real Estate & Investments is a real estate boutique agency created with the aim of mainly supporting foreign clients who wish to establish themselves in Portugal. We accompany all phases of the property purchase process from the house hunting service, through the deal closure with all the help in the bureaucratic processes that this entails, until the turnkey delivery.

The partnership was proposed by the digital marketing agency that works with The Golden Phoenix, which already knew Jota Barbosa Interiors and believed it could be a great advantage for our company to offer a value-added service to our clients such as interior design. Turning to a company belonging to a Portuguese group with more than 40 years of savoir-faire like Jota Barbosa Interiors was a natural step.

The extensive experience and care in customer service that Jota Barbosa advocates is extremely valuable to us, as we are certain that by referring our most demanding clients, they will be completely satisfied. The Golden Phoenix was essentially created for international premium clients who are accustomed to personalized and complete services.

2. What are the main premium services that The Golden Phoenix (TGP) offers and that differentiate it in the market?

Cristina Carpinteiro:In addition to the main activity of real estate mediation, The Golden Phoenix offers other premium services such as chief of the month, event organization, helicopter or limousine rental, private security, and many other services.

3. What are the biggest concerns in this luxury segment, given that it is highly competitive and simultaneously restricted? What values do you consider essential for a lasting and trustworthy value relationship with clients?

Cristina Carpinteiro:  My biggest concern is to ensure a high-quality and exclusive service, as these are the requirements that differentiate a premium service. When a company is growing, it is important to ensure that new employees and suppliers who join the project apply these values along with the ethics, transparency, and confidentiality that are part of our DNA.

4. Do you think that alliances and synergies are an asset to carry out innovative projects?

Cristina Carpinteiro:  Of course, for me, alliances and synergies are an asset to carry out innovative projects. Collaboration between different companies with complementary skills can allow for greater creativity, innovation, efficiency, both in the development and execution of projects, as well as expanding the network of contacts and visibility of projects.

5. When we think of a house, we automatically associate it with a complete composition. Do clients who come to TGP seek a turnkey project, which includes the purchase of the house and its respective interior design?

Cristina Carpinteiro:  The turnkey project is highly sought after by young couples, both foreigners who have just arrived in our country and need support. During the visit, I always try to visualize the client in their future home, and undoubtedly, a 3D image is an excellent tool to help with the decision-making process of closing the deal.

6. Being in the luxury market segment, was the partnership with Jota Barbosa Interiors a natural and complementary addition to the work already executed? What added value to the work they normally offer?

Cristina Carpinteiro:  Being in the luxury market segment, the partnership with Jota Barbosa Interiors was a natural and complementary addition to our work, adding value to the services we already offer and providing our clients with access to various high-end interior design and decoration services, as well as offering a complete package, from finding their dream property to transforming it into their ideal home. The expertise and creativity of Jota Barbosa Interiors allows us to provide an exclusive and unique service, differentiating us from other real estate agencies.

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